Merchandising & Print Collateral

Casey & Friends:
Farmall in the family children’s book

To coincide with the 100th Anniversary of the Case IH Farmall tractor, we produced the latest addition to the Casey and Friends children’s book series: Casey and Friends Farmall in the Family. This ambitious project developed Casey’s family background, explaining how each generation of farmers have used Farmall tractors as they worked the farm.

I was part of the creative process from conception through final production, working closely with the author and illustrator to make the book come to life—as well as designing all promotional graphics and deliverables. I worked to bookmap the initial narrative, write and revise copy, research Farmall history to ensure 100% accuracy, build all files, create supplemental illustrations, guide the project through proofing with major stakeholders and to execute the production process.

The book is available for purchase at Barnes & Noble, Amazon, and other major retailers!

Excerpts from the Casey & Friends book lineup promotional materials

Promotional coloring pages distributed at trade shows, special events and Case IH dealerships

Case IH Wedding
Response Card

Case IH has a long legacy and a deeply loyal customer base—many of whom have grown up using Case IH equipment and remain connected to the brand throughout their lives. Because of these strong relationships, Case IH receives numerous wedding invites each year. I was tasked with designing a postcard to be mailed in response.

I wanted the piece to include a personal, hand-made touch, combining the iconic Case IH red with red hearts and ribbon. I hand-sketched patterns for the doilies and used a cut paper silhouette for the center focal point, resulting in a design that feels both heartfelt and authentically tied to the brand.

CASE IH Merchandising

I designed a number of pieces for sale in the Case IH online merch store, the shop area at trade shows and for use as event giveaways. Here are a few examples: